Apple Unveils New, Smaller iPhone 5C And Revives Old iPad

Posted at 10:18 AM, Mar 18, 2014
and last updated 2014-03-18 10:18:48-04

NEW YORK (CNNMoney) — Apple has unveiled a cheaper, smaller version of the iPhone 5C smartphone and brought the fourth-generation iPad back from the dead.

Sales of the colorful, plastic iPhone 5C have been below the company’s expectations, and CEO Tim Cook acknowledged in January that Apple (AAPL, Fortune 500) misjudged demand for it. As a result, Apple unveiled an 8 GB version of the iPhone 5C on Tuesday in an attempt to boost consumer interest.

As of Tuesday morning, the 8 GB edition was only available in European Apple Stores, but Apple is expected to introduce the smaller iPhone 5C in its United States stores later Tuesday.

(Read more … )