LANSING, Mich. — Drivers in the state will now be part of the state’s successful Pure Michigan campaign with a new license plate.
Gov. Rick Snyder and Secretary of State Ruth Johnson unveiled the new plate theme Monday.
Unlike previous plates, such as Great Lakes Splendor and Spectacular Peninsulas, the plate does not feature an image that invokes a Michigan landmark. Instead, the Pure Michigan logo is placed at the top and a blue wave graphic stretches across the bottom with “Michigan.org” text, which is Pure Michigan’s web site. (The government web site is michigan.gov.)
The Pure Michigan plate is the new standard plate for the state, replacing the white plate with a blue bar across the top. Those plates will be sold until they are gone. The Pure Michigan plate costs an extra $5. Drivers are not required to replace the plates currently on their vehicles.