Rebound: Entrepreneurship expert sees light at the end of the tunnel for businesses

Pent up demand expected to be boom
Posted at 10:40 PM, Dec 13, 2020
and last updated 2020-12-14 00:55:10-05

In what has been predicted to be dark winter by health experts due to COVID-19, a light could soon shine on businesses and in turn, hopefully job seekers as well.

According to entrepreneurship expert JD LaRock, “Business owners and entrepreneurs have good reason to be optimistic. When customers can’t get the goods and services that they need, whether they are essential goods and services or even pleasure or luxury goods, that demand gets pent up, they will benefit at the end from that released pent up demand.”

LaRock explained that pent up demand coupled with holiday season is a good combination for businesses and job seekers.

“Nobody is going to walk away from Christmas entirely this season, even as the pandemic is getting worse. And that’s exactly why we saw black Friday sales be relatively strong,” said LaRock, while explaining that what the surviving businesses have been through this year can only help them in the long run.

“We’re seeing entrepreneurs and small business owners learn how to do their business in a different setting, were seeing entrepreneurs learn how to deliver their product or service, make it available not just in a store but meet customers where they are.”

LaRock says acting on a good business idea is still okay even during a pandemic, explaining that, “Some of the biggest companies this country has ever had, started during periods of great economic recession or depression.”

And because of that, he is offering a free two-week, self-paced class, Network for Teaching Entrepreneurship, or NFTE.

LaRock describes it that it “teaches people how to take a business idea they might have and build it out into an actual business plan, and we’ll even connect people to mentorship resources and financial resources to help them start their business. Over the past six months, we have now helped more than 10,000 individuals across the nation, just like that, who want to start a new business even in the midst of this pandemic, and there are many more out there. And that’s the thing people can do to meet the demands at this moment.”

To learn more, just go to NFTE.