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Virtual racing brings success, complications for sponsors

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Posted at 4:23 AM, Apr 11, 2020
and last updated 2020-04-11 07:58:36-04

BY JENNA FRYER, AP — The popularity of virtual motorsports racing on television has come with surprising success stories.

Timmy Hill has won a virtual race and since put together a partnership with Pit Boss Grills.

Landon Cassill, who doesn’t currently have a Cup Series ride, landed a paying sponsor for the iRacing league.

He is hopeful the platform keeps him on the radar when racing resumes.