GRAND HAVEN, Mich. — While football fans get ready for the big game, Swifties wait for a glimpse of the icon, and party-throwers prep for the perfect spread— admit it— the rest of us are probably here for the commercials!
Julia McKee, Senior Brand Manager of BrandHaven shows us how these strategies come together to create memorable moments — and how even marketing misfires can lead to big gains for advertisers.
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