GRAND RAPIDS, Mich — IT'S THE MOST WONDERFUL TIME OF THE YEAR! Christmas music fans will be happy to hear that non-stop holiday hits begin on 100.5 The River on November 21st.
The radio station made the switch Friday morning at 9 a.m.
FOX 17's Janice Allen joined Andy Rent to mark the change to full-time holiday music.
WATCH BELOW: JANICE ALLEN HELPS FLIP THE SWITCH TO 24/7 CHRISTMAS MUSIC AT 100.5 THE RIVER:
According to 100.5 The River, the Grand Rapids station was one of the first radio stations in the entire country to flip to all Christmas programming in 2000.
In 2024, the station went all-Christmas on November 19. In 2023, it happened on November 3. In 2022, it was November 1.
What do you think: is November 21st too early or too late?
Watch FOX 17 Morning News Friday to see the festive fun!
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