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Michigan online sportsbooks see record debuts

Sports betting online web photo
Posted at 3:42 PM, Feb 17, 2021

MICHIGAN — Michigan’s online sportsbooks brought in more than $115 million in sports bets during the last 10 days of January, according to official data released Wednesday by the Michigan Gaming Control Board.

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Online casinos, meanwhile, generated $29.4 million in gross receipts in the same time period.

Combined with the state’s retail handle, Michigan’s sportsbooks are off to the best start of any state that offers both online and retail sportsbooks, according to the site.

“The circumstances for Michigan’s online launch could not have been better ahead of two of the biggest sports betting holidays of the year,” said Dustin Gouker, an analyst at PlayMichigan.com. “Ultimately, it’s a small sample size, and the results of which are less important than sportsbooks launching and engaging sports bettors and setting the groundwork to flourish for years. By that metric, Michigan’s launch was a success.”

The $115 million generated produced $13.3 million in total gross sports betting receipts.

With a typically promotion-heavy debut that whittled taxable revenue down to a combined loss of $5.2 million, January’s bets yielded $111,696 in state tax revenue.

Michigan got off to a quick start in large part because it launched on Jan. 22 with 10 online sportsbooks – more than any other state in U.S. history.