Ford Bronco to be revealed Monday night, cling to nostalgia of past models

Posted at 4:37 AM, Jul 13, 2020
and last updated 2020-07-13 18:45:43-04

Jeff Trapp is a self-admitted Ford Bronco fanatic.


“I’ve been into Broncos for almost 40 years now," he told Action News while walking around his Brighton garage -- full of different vintage models of the SUV.

He's collected more than a dozen Broncos over the years; evening his kids are Bronco enthusiasts. At Jeff's Bronco Graveyard he fixes them, provides parts, and offers a haven to other Bronco lovers.

Related: Ford will reveal 2 versions of the all-new Bronco

“There’s been some very iconic vehicles in the Ford family between the Mustang and F-150 and so I think Bronco’s just one of those vehicles," said Eddie Hall III, General Manager for Royal Oak Ford.

Related: Photo gallery: Ford unveils Bronco R, a racing prototype of the new Bronco

The first new generation of the Bronco since 1996 will be revealed Monday evening during commercials on ABC, ESPN, and National Geographic. Hall said he's already received a lot of interest in the vehicle, known to have a cult-like following.

Related: Ford changes Bronco reveal date after originally being scheduled on O.J. Simpson's birthday

For Trapp and other Bronco lovers, this is a nostalgic moment.

“All my customers when they come in, and people I know always tell me I have a Bronco experience. Dad took me four-wheeling, grandpa took me fishing, my uncle took my camping in my Bronco," Trapp said.

The first Ford Bronco came off the line in 1966. There have been several generations of the off-road ready SUV since then, including the one made notorious in 1994 when OJ Simpson led police on a slow speed chase down a California freeway.

Related: Ford releases first photos of Bronco R, a race prototype of the new Bronco

There hasn't been a new Bronco since 1996. Trapp was there when the last one came off the line, and he said he'll be one of the first to reserve a new Bronco. The new line up was supposed to be unveiled during this year's North American International Auto Show in Detroit, which was canceled due to COVID-19.

“A lot of questions about what it’s going to look like, when it’s going to be here," Hall said. He sits on Ford's National Dealer Council and got a sneak peek of the new line-up. He said there was a standing ovation amongst the dealers.

The new Bronco will come in three versions: a smaller Bronco Sport and then two full-size options, a two and a four-door. Hall said the Bronco Sport should be available by the end of the year, and the full size options are expected early next year.

Those interested in reserving a new Bronco can do so after 8 p.m. Monday night either through a Ford dealer or online at

Trapp already wants more than one.

“I think I’m going to buy black two-door and red four-door," he said.

Hall said he doesn't have a price point for the new Bronco yet, but expects it will be competitive; the new generation of the SUV is entering the market amongst fierce competition.

“We’re going to go head-to-head with Jeep. So we’ll definitely be going after your typical Wrangler buyer to try to market to them and steal some share," Hall said.

You can watch's Monday's big reveal on ABC, National Geographic, ESPN, and Hulu. Click here for details.