KENTWOOD, Mich. — The owners of a West Michigan distillery are paying it forward by driving hand sanitizer they made to flood victims in Midland.
Wise Men Distillery, located 4717 Broadmoor Avenue in Kentwood, changed its business around when the COVID-19 pandemic happened producing sanitizer and selling it nationwide to companies like Amazon.
The owners of the distillery drove 600 gallons of sanitizer to United Way of Midland as a way to give flood victims something to help protect them against germs.
“We just wanted to help do our part to help out,” said Tom Borisch, co-owner of Wise Men Distillery, who was on the phone within a few hours of hearing about the flood. “We saw the terrible destruction of a beautiful city here in our own state and knew we had to do something to reach out and offer our help.”
In addition to the sanitizer, the company is also donating 24 one-gallon pressurized spray pumps.
Wise Men Distillery recently shifted its entire operations to produce sanitizer as companies nationwide, like Amazon began seeking sources for the much needed product. The hand sanitizers were created using a formula provided by the World Health Organization (WHO) and resulted in a sanitizer with at least 80 percent alcohol.