Morning Mix


"Think aHead" campaign shares importance of wearing a helmet during summer activities

Posted at 11:32 AM, Jun 19, 2020

If you'll do anything to protect important devices like a smartphone and tablet, why wouldn't you do the same for your most valuable possession: your brain?

The Brain Injury Association of Michigan wants to make sure kids and adults alike know the importance of wearing a helmet while taking part in their daily summer activities with the Think aHead campaign.

The campaign is a statewide initiative to increase helmet use, save lives, and prevent brain injuries by breaking down the misperception that it’s not cool to wear helmets. Parents and adults who work with children and teens need to model safe behavior by wearing a helmet during recreational activities like bicycling, skateboarding and horseback riding among other summer activities.

As a part of the initiative, children and teens “caught” wearing helmets during recreational sports will be rewarded with partner coupons, free food, and giveaways.

The Brain Injury Association of Michigan is a small association with a huge mission: to improve the lives of those affected by brain injury and reduce the impact of brain injuries through advocacy, awareness, education, prevention, research, and support. BIAMI serves as a link between brain injury survivors, families, and caregivers.

To learn more about the Think aHead campaign, visit