Morning Mix


Think aHead campaign encourages kids to wear helmets during winter sports

Posted at 11:06 AM, Dec 19, 2019

There is a constant push to wear helmets when kids ride their bikes, but this message is also important when it comes to the snowy weather recreational activities. The Brain Injury Association wants to push this message to kids of all ages, which is why they've launched the Think aHEAD campaign to incentivize kids to wear helmets.

The Brain Injury Association of Michigan is a small association with a huge mission: to improve the lives of those affected by brain injury and reduce the impact of brain injuries through advocacy, awareness, education, prevention, research, and support. BIAMI serves as a link between brain injury survivors, families, and caregivers.

The Think aHEAD campaign is a statewide initiative to increase helmet use, save lives, and prevent brain injuries by breaking down the misconception that it’s not cool to wear helmets.

As a part of the initiative, children and teens “caught” wearing helmets during recreational sports will be rewarded with partner coupons, free food and giveaways by participating partners and local police officers, ski patrols, firefighters, along with many others. Think aHEAD isn’t just a program to get kids to wear helmets for cold weather sports, they’ll also be spreading awareness year-round as warm weather sports such as biking, horseback riding, and other activities start up again.

To learn more about the Brain Injury Association of Michigan, visit .