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Take a sneak peek at Meijer's Toy Book

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Morning Mix Meijer
Posted at 11:53 AM, Oct 28, 2020
and last updated 2020-10-28 16:38:36-04

There's no greater feeling than watching the kids open gifts during the holidays and see their eye light up, especially when it's something from their wish list. Meijer has parents covered this year with their Holiday Toy Book, filled with the hottest toys of the season.

Maya Graceffa, Director of Toys and Crafts for Meijer, stopped by the Morning Mix to give us a sneak peek at the hottest toys for 2020.

The new Meijer Toy Book offers the classic hands-on catalog approach so that kids can circle their choices and share with parents and other relatives. Toy highlights include a LEGO Creator Pirate Ship, the Barbie 3-in-1 Dream Camper, Baby Yoda, The Nintendo Switch, and more.

The Meijer Toy Book is designed to encourage engagement and recall the days when families would huddle over holiday catalogs. So the book offers an opportunity to fill out and color their wish list right in the book itself on the catalog’s Color-A-Wish page.

Now until December 20, families can share their children's color wish page using #colorawishsweepstakes on Twitter and Instagram to enter for a chance to win a $100 Meijer Gift Card.

To learn more about the Color-A-Wish sweepstakes, click here.