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Fitness coach turns to hobby into baking business during COVID-19 Pandemic

Posted at 6:28 PM, Apr 02, 2020
and last updated 2020-04-02 19:56:03-04

HESPERIA, MI — When gyms and other businesses across the state were forced to shut down amid the COVID-19 Pandemic, one West Michigan fitness coach decided to turn his hobby into something more.

Brandon Morrison has been baking bread and other treats out of his home in Hesperia since March 15th.

Morrison is a Fitness Coach at Grand Rapids Institute of Performance in Cascade. He's still been doing some coaching online, but thought his passion for baking and cooking could really help in these trying times.

He’s been baking different kinds of bread, cookies, and biscuits, all from his own kitchen and hand delivering orders at meet up points throughout West Michigan.

Morrison told FOX 17 that he gets up at 3am every morning and bakes until about 7pm. He also grows and grinds his own wheat, gets salt from the earth, and makes his own yeast. He even mixes all the dough by hand.

He calls that system “closing the loop.”

He said COVID-19 has really impacted everyone and this is his way of adjusting.

“I've been cooking for about 5 years and I've been baking two months. I picked up some books from the library about 2 months ago, I started making a couple of loaves a week, then I made 12 in a weekend and now I`m making 18 a day. along with about 150 other baked goods,” he said.

Right now, Morrison he can't ship out orders, so you'll have to pick it up at one of his meeting points.

You can get those details, see a menu, and place an order online or through Morrison’s Facebook Page, Forest and Flame.