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Contestants “Smooch a Subaru” as part of local radio contest

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GRAND RAPIDS, Mich. -- There may be  lot of sleep deprived people this week, but someone will win  a new car because of it.

WSNX 104.5 ran a special promotion where 20 people had the chance to take home a new 2017 Subaru Impreza. The only catch? Whomever locks lips with the car the longest.... wins!

The event kicked off on Monday at 7 a.m. at FOX Subaru. Event organizers say  participants were allowed regular breaks during the contest.

To learn more about the participants and the contest click here.