DETROIT (AP) — General Motors’ Buick brand will use its first Super Bowl ad to plug a sleek new convertible as it continues the fight against an old image of cars that are custom-made for senior citizens.
The 30-second spot will feature New York Giants wide receiver Odell Beckham Jr. and actress-model Emily Ratajkowski from the thriller “Gone Girl.” It will run sometime during Super Bowl 50 the night of Feb. 7.
The ad will promote Buick’s new Cascada, the brand’s first convertible in a quarter-century that is due in showrooms in a matter of weeks. The company says the car, with a sculpted look and wide, athletic stance, will continue its effort to change the perception of Buick.
