Don’t forget: Saturday is Sweetest Day

Posted at 11:57 AM, Oct 17, 2015

GRAND RAPIDS, Mich. — Just in case you forgot, the third Saturday in October is Sweetest Day.

Sweetest Day – a holiday mostly celebrated in the midwest – is a romantic holiday similar to Valentine’s Day. According to Hallmark, it was created in 1922 in Cleveland, Ohio by a candy company employee who wanted to bring happiness to those who often felt forgotten, primarily by gifts of candy, cards, flowers, and other small gifts.

While not as popular as some other holidays, Sweetest Day is a nice excuse for people to show their special someones that they care.