HOLLAND, Mich. -- A West Michigan man is working to curb addiction by challenging students locally to give up the things they crave the most.
It's a new campaign, focused on educating kids and teenagers about drugs, alcohol and healthy living.
The visionary behind it is working to get into schools across the area this year, teaching them about cravings and addictions in a hands-on way.
Hope College graduate Cam Brieden started his nonprofit New Way Recovery two years ago. It's focused on preventing addiction and reducing abuse.
Brieden knows the reality firsthand, having watched his mother battle alcohol addiction.
It's part of why he felt called to do something.
Having previously launched the Wait 21 campaign, he says he wanted to reach students in a more hands-on way. That's where the Crave 21 challenge comes in. Just like the name, it challenges people to give up the things they crave most, like Facebook or television, for 21 days.
For the rest of the story about Brieden and his quest, please watch the video accompanying this story.