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Apple Passes Coke as World’s ‘Top Brand’

Posted at 12:59 PM, Sep 30, 2013
and last updated 2013-09-30 12:59:12-04

iPhone5s_Gld_iOS7_PRINT(CNN) — Move over, Coke. It looks like Apple is the real thing.

The tech giant has ended Coca-Cola’s 13-year run as the world’s most valuable brand on a highly regarded annual list.

And the rivalry between Apple and Google has apparently been good to both. Bolstered by the dominance of its Android operating system, Google also leapfrogged Coke, moving into second place on Interbrand’s yearly Best Global Brands list.

They headed a tech-heavy list, on which IBM, Microsoft, Samsung and Intel helped round out the top 10.

But Apple shone brightest, as much for its role as a cultural institution as for the products themselves.

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