Start The Countdown! Twinkies Return To Shelves July 15

Posted at 1:41 PM, Jun 24, 2013
and last updated 2013-06-24 13:41:01-04

TwinkiesNEW YORK (CNNMoney) The announcement was made by Daren Metropoulos, principal of Metropoulos & Co., one of the two companies that bought the rights to Twinkies and other snack brands from the bankrupt Hostess Brands earlier this year.

The new Twinkies box will look very similar to the old one, with the addition of the line “The sweetest comeback in the history of ever.” The price will stay the same as last fall when Hostess shut down – $3.99 for a box of 10. Other products will also come back with the same pricing.

“America wanted Hostess back — they wanted the original,” said Metropoulos.

The new company will sell all of the Hostess and Dolly Madison branded snack products, including CupCakes, Donettes, Zingers, Ho Hos, Ding Dongs, fruit pies and mini muffins. Some products, such as Sno Balls, will take a little longer to return to shelves, but they should be available within the next few months.

Other Hostess brands, including Wonder Bread and Drake’s snack cakes, have been sold to other firms. Details of their return have yet to be announced.

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Wonder Bread, Twinkies and other Hostess products have not been produced since November, when Hostess Brands Inc. filed with the bankruptcy court to liquidate its 82-year old business following a crippling strike by the Bakery Workers union.

But while that company is out of business, and most of its18,500 employees have lost their jobs, a bankruptcy court has been overseeing an auction of its various brands as part of the liquidation process.