Whitecaps Unveil New Logos

Posted at 3:34 PM, Nov 20, 2012
and last updated 2013-02-20 12:50:23-05


The West Michigan Whitecaps unveiled several new logos for on-field and retail store use Tuesday afternoon.

The new logos include a re-designed “WM” road cap logo, which will replace the existing logo and will be featured on the team’s road caps, and a new alternate take on the team’s iconic wave-with-baseball design that incorporates a tiger’s tail into the wave. The tiger tail design will be offered at retail as an alternate design.

Both of these logos have incorporated the flavor of the parent Detroit Tigers club in a nod to the long-standing relationship between the two teams.  The Whitecaps’ affiliation with the Tigers is entering its 17th season and the teams have a player development contract all the way through the year 2018.

The road cap logo, while still keeping with the team’s “WM” initials for West Michigan, has been modified to incorporate the Tigers’ famous Old English font known and loved so well as the font of the “D” in their caps. Orange has also been incorporated into the logo, also to tie in the relationship with the Tigers. Tying the WM logo together is the Whitecaps’ signature blue wave underscoring the letters.

Whitecaps President Scott Lane said the new logos are a natural fit.

“I’m excited about these new logos,” Lane said. “They strengthen the Whitecaps’ identity with the Detroit Tigers in a very literal way for our fans, who are also Tigers fans. I think the logos are a little more edgy and youthful and will appeal to the younger generation of fans.”

The current collection of logos, highlighted by the wave-with-ball design in several shades of blue, has been in place since 2003 and remain popular and well-recognized nationally as well as in West Michigan. Because of that popularity, the Whitecaps chose to modify and expand the existing logos rather than rolling out a completely redesigned team identity.

The Whitecaps open the 2013 season at home on Thursday, April 4th against the Dayton Dragons at 6:35 p.m.

Complete ticket information, including season and group ticket prices and perks, is available at