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GM's Cruise heads down new road with new robotaxi concept

General Motors Driverless Car
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SAN FRANCISCO (AP) — General Motors' self-driving car company will attempt to deliver on its long-running promise to provide a more environmentally friendly ride-hailing service in an unorthodox vehicle designed to eliminate the need for human operators to transport people around crowded cities.

The service from GM's Cruise subsidiary will rely on a boxy, electric-powered vehicle called "Origin" that was unveiled Tuesday amid much fanfare.

It looks like a cross between a mini-van and sports utility vehicle with one huge exception — it won't have any steering wheel or brakes.

Cruise didn't provide several key details, including when and where the service will be available.