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Military branches changing tattoo policies to attract new recruits

New study found 47% of millennials have tattoos
Posted at 12:49 PM, Feb 10, 2020

The United States Coast Guard is changing its tattoo policy in hopes of attracting new recruits.

“We’re doing this to really increase the amount of qualified individuals that we can recruit into the Coast Guard,” Lt. Toni Pehrson said.

Pehrson says this move will hopefully increase recruitment.

“We changed our policy in 2016 and recruiters found they were sending people away that were otherwise qualified,” she said. “It’s so important to the Coast Guard because we really want to attract the highest quality recruits and the highest quality individuals into the Coast Guard, not let things like a tattoo policy bar them from entering.”

This is the second time in the past four years that the Coast Guard has changed its tattoo policy.

Now, recruits and service members can have tattoos on the back of their hands that are no larger than an inch. They can also tattoo one finger on each hand – excluding their thumbs. And they can have chest tattoos that can’t been seen above a crew neck T-shirt.

Across the bay at Sacred Tattoo in Oakland, tattoo artist Oey has made a career out of inking people, with Coast Guard members making up a large portion of his clientele.

Once considered taboo, tattoos are now more widely accepted.

An estimated 47% of millennials have at least one tattoo, according to a recent Harris Poll.

“You have doctors, lawyers, you have DAs, you have soccer moms, you have everybody getting tattooed nowadays,” Oey said.

Other branches of the military have taken notice. The Army, Navy and Marines have all slightly changed their policies over the past few years to help attract the kind of service members they want.

“At the end of the day, what it means for the people is that we have the best people out there doing the jobs that they are paying us to do,” Pehrson said.