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Biden campaign announces $280 million ad buy through fall

Biden formally clinches Democratic presidential nomination
Posted at 1:01 PM, Aug 05, 2020
and last updated 2020-08-05 13:01:35-04

WASHINGTON (AP) — Joe Biden’s Democratic presidential campaign is reserving $280 million in digital and television ads through the fall.

It's nearly twice the amount President Donald Trump’s team has reserved.

The Biden campaign announced in a Wednesday memo it’s reserving $220 million in television airtime and $60 million in digital ads.

A review of Kantar/CMAG data by The Associated Press finds that's in contrast to the $147 million Trump's campaign has reserved.

Biden's campaign also plans to launch what it calls an “unprecedented” paid media campaign to educate people on voting options during the coronavirus pandemic.

Trump's campaign has tried to frame Biden’s expanding footprint as a sign Biden's challenge is in peril.