ROCKFORD, Mich. — Construction projects have taken over the streets of Rockford this summer, frustrating some local businesses and slowing foot traffic downtown.
Since the beginning of June, Fremont and Division Streets have been closed, making it harder for people to access businesses.
"This is our prime time. I mean, love everybody loves walking downtown Rockford, especially in the summertime. There's lots to do, and it's really slowed down. Not a lot of foot traffic," said Rebecca Ward, owner of Isla and Lucille.
The construction is impacting sales, with some businesses reporting significant declines, according to Heather Baehre, owner of the Rockford Cheese Shop.
"It's been a struggle. Most businesses, I know, I'm on a committee for downtown, are down anywhere from five to 20% right now," Baehre said.
Businesses are trying to adapt, using social media and running sales to draw in customers.
Rockford's website states Fremont and Division streets are scheduled to reopen by the end of July, just in time for the city's summer sidewalk sales starting on July 31.
Editor's Note: This story has been edited to remove a mischaracterized quote from a store employee in the area.
This story was initially reported by a journalist and has been converted to this platform with the assistance of AI. Our editorial team verifies all reporting on all platforms for fairness and accuracy.
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