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Think aHead encourages kids to wear a helmet to protect their brain

Think aHead
Posted at 11:12 AM, Feb 12, 2020
and last updated 2020-02-12 11:12:06-05

It houses one of the most important organs of the body: your head. The skull will only do so much during a freak accident to protect your brain, and you can prevent traumatic brain injuries by simply wearing a helmet.

The Brain Injury Association of Michigan wants to make sure kids and adults alike know the importance of wearing a helmet, and they're doing just that with their Think aHead campaign.

The Brain Injury Association of Michigan is a small association with a huge mission: to improve the lives of those affected by brain injury and reduce the impact of brain injuries through advocacy, awareness, education, prevention, research, and support. BIAMI serves as a link between brain injury survivors, families, and caregivers.

One of the ways BIAMI is spreading awareness of brain injuries is through their Think aHEAD campaign. This campaign is a statewide initiative to increase helmet use, save lives, and prevent brain injuries by breaking down the misperception that it’s not cool to wear helmets.

As a part of the initiative, children and teens “caught” wearing helmets during recreational sports will be rewarded with partner coupons, free food and giveaways by participating partners and local police officers, ski patrols, firefighters, along with many others.

Think aHEAD isn’t just a program to get kids to wear helmets for cold weather sports, they’ll also be spreading awareness year-round as warm weather sports such as biking, horseback riding, and other activities start up again.

As a part of the initiative, children and teens “caught” wearing helmets during recreational sports will be rewarded with partner coupons, free food and giveaways by participating partners and local police officers, ski patrols, firefighters, along with many others.

Think aHEAD isn’t just a program to get kids to wear helmets for cold weather sports, they’ll also be spreading awareness year-round as warm weather sports such as biking, horseback riding, and other activities start up again.

To learn more about the Think aHead campaign, visit biami.org/thinkahead.