GRAND RAPIDS, Mich. – Meijer is making a change in how women’s clothing is sold in their 230 Midwest stores.
The Grand Rapids-based retailer announced Monday that by early 2017, plus-size departments will be integrated into missy and women’s so straight and extended sizes will all be on one rack. The retailer says that the move is an attempt to have shoppers experience the trends in fashion, not just the sizes.
“Over the past few years, we’ve placed an increased focus on bringing more on-trend, affordable apparel to our customers,” said Peter Whitsett, executive vice president of merchandising and marketing in a press release. “This fresh approach to shopping represents a continuation of that commitment, giving our customers the trends they’re looking for, regardless of what size they wear.”
Also, Meijer will no longer charge more for plus sizes, even though plus sizes cost more in production. They say that they want all customers to have access to fashion at the same price.
Meijer says the move will also free up more space in stores for more choices.
The changes were tested in 15 stores starting in June.