Update on Holland’s ‘welkom’ signs & rebranding strategy

Posted at 5:38 AM, Apr 15, 2016
and last updated 2016-04-15 05:38:40-04

HOLLAND, Mich. (AP) — A Michigan city that’s known for its Dutch heritage is considering whether new signs greeting visitors should include a popular “welkom.”

The Holland Sentinel reports City Council decided Thursday to take another look at designs for four new, more modern gateway signs that are part of Holland’s rebranding campaign. Old gateway signs that used the Dutch spelling of “welcome” were being removed.

Now, Dutch or English spellings of “welcome” could be added — or spellings of the word in multiple languages.

Mayor Nancy DeBoer says the review is “about what the attitude of this council symbolizes to the community.”

The new gateway signs were to stand nearly 13-feet tall, featuring crisscrossed lines that symbolize lines of tulip fields and windmill blades.

Some residents didn’t like losing the Dutch “welkom.”