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Twitter Rolling Out New Web design

Posted at 1:35 PM, Jan 14, 2014
and last updated 2014-01-14 13:35:57-05

Twitter_homepage(CNN) — Twitter users will be seeing a new look on their desktops and laptops soon, one that will look familiar if they also use the app on their smartphones.

In a post Monday afternoon, Twitter announced “a refreshed twitter.com reflecting the look & feel of our iOS & Android apps.”

The look won’t be a change for some users. Twitter has been testing out the new design on about 1% of people who use the site, studying their habits and making tweaks before rolling it out to everyone.

The main change, other than aesthetics, is a built-in “compose” box in the left rail of the Web page. The new location eliminates the old pop-up style compose box and appears to be a way for Twitter to encourage more users to actually tweet instead of just browse.

Twitter has said in the past that as many as 40% of its users are “lurkers,” folks who read what others post but don’t share anything themselves.

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