NewsNational News


New campaign, and logo, for GM in a bid to electrify image

General Motors Image Change
Posted at 3:53 PM, Jan 08, 2021
and last updated 2021-01-08 15:53:21-05

DETROIT (AP) — General Motors is changing its corporate logo and launching an electric vehicle marketing campaign to reshape its image as clean vehicle company, rather than a builder of gas-powered pickups and SUVs.

The 112-year-old Detroit automaker has promised to roll out 30 new battery-powered vehicles globally by the end of 2025 and said Friday that the new campaign will highlight its progressive vision for the future.

GM said the industry has reached a history-changing inflection point for mass adoption of electric vehicles.

The company is scrapping its old square blue logo and replacing it with a lower case gm surrounded by rounded corners.

The company says it’s the biggest change to its logo since 1964.

The ‘m’ in the logo is underlined to look like an electrical plug.