GRAND RAPIDS, Mich. — As the snow falls in Grand Rapids this winter, so will prices on Busch beer.
The company has started a promotion called Busch Light Snow Day where every inch of snow in cities in the Midwest and Great Lakes will take $1 off beer.
The discount for people in Michigan will be based off the amount of snow in Grand Rapids from Jan. 1 to March 20. At this point, the city has accumulated 1.8 inches of snow.
Snowfall totals are being recorded by the National Oceanic and Atmospheric Administration, and total inches will be rounded up.
For every inch, customers will get a $1 rebate off a total purchase of one or more Busch packages up to $30.
Information on the rules of the promotion can be found on the company’s website.