GRAND RAPIDS, Mich. — Perhaps as a way to cope with all that 2020 has brought, Meijer customers across the Midwest have been buying significantly more holiday decorations this year compared to 2019, the company said Friday.
The Grand Rapids-based retailer also says it’s seen more purchases of outdoor decorations.
Customers are repurposing dollars normally spent on family entertainment and travel in order to add items like pre-lit LED characters, projectors and reels of holiday lights.
“The heightened awareness and enthusiasm for decorating homes during the pandemic has only increased since Thanksgiving,” said Karen Langeland, divisional merchandise manager for hard home, accents and seasonal at Meijer. “Being part of these communities is important every holiday season, but when you can drive through almost any neighborhood and entire blocks are bright with holiday spirit, it enhances the connection to your family and neighbors even more.”
Langeland said many customers purchased décor earlier in the season to engage their children and use it as an activity to create family memories.