GRAND RAPIDS, Mich. — Meijer is giving small businesses a chance to showcase their products for potential localization.
The retailer made the announcement this week. The virtual Lift Local Supplier Event is scheduled to take place April 1.
“We are proud to be a Midwestern retailer and want to carry products that highlight our communities,” says Meijer Executive Vice President of Merchandising and Marketing Peter Whitsett.
“Each Meijer store should represent its customers and the community that makes those customers unique,” Whitsett adds. “This event gives us the chance to source products from our customers’ hometowns, which makes their shopping experience even more meaningful.”
The event reportedly focuses on four categories: grocery (includes deli, bakery and fresh), beauty and personal care, baby, and over the counter/wellness.
Businesses have until Feb. 19 to apply here.