Morning Mix


Think aHEAD initiative teaches kids wearing a helmet is cool

Posted at 10:56 AM, Dec 09, 2019

Kids should wear a seatbelt in the car and a helmet when they’re riding a bike, but what about when they hit the slopes? The Brain Injury Association of Michigan’s Lids For Kids Program and the Think aHead campaign aim to raise awareness and the use of helmets in these activities.

The Brain Injury Association of Michigan is a small association with a huge mission: to improve the lives of those affected by brain injury and reduce the impact of brain injuries through advocacy, awareness, education, prevention, research, and support. BIAMI serves as a link between brain injury survivors, families, and caregivers. One of the ways BIAMI is spreading awareness of brain injuries is through their Think aHEAD campaign. This campaign is a statewide initiative to increase helmet use, save lives, and prevent brain injuries by breaking down the misperception that it’s not cool to wear helmets.

As a part of the initiative, children and teens “caught” wearing helmets during recreational sports will be rewarded with partner coupons, free food and giveaways by participating partners and local police officers, ski patrols, firefighters, along with many others. Think aHEAD isn’t just a program to get kids to wear helmets for cold weather sports, they’ll also be spreading awareness year-round as warm weather sports such as biking, horseback riding, and other activities start up again.

To learn more about the Brain Injury Association of Michigan, visit