Jelly Belly Introduces Draft Beer-Flavored Jelly Beans

Posted at 7:02 AM, Jan 22, 2014
and last updated 2014-01-22 07:02:54-05

jelly belly beerFAIRFIELD, Calif. — The Jelly Belly Candy Company has introduced a new beer-flavored jelly bean: Draft.

According to Jelly Belly, it was inspired by hefeweizen ale.

“Beer has been a highly-requested flavor by consumers for decades,” the company said in a release.  “Jelly Belly is known as much for flavor innovation as perfection.”

There is no alcohol in the new Draft Beer jelly beans, but the company says beer connoisseurs will find the flavor profile to be clean with notes of wheat, and a touch of sweetness.

Reviews have been a little mixed.  The Daily Meal compared the candy’s scent to a “…frat house at the end of a rager” and said of the taste, “There’s definitely a strong beer flavor up front, which quickly dissipates into the flavor of flat beer with 15 packets of sugar dumped into it.”