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GM To Discontinue Chevrolet Brand In Europe

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800px-Headquarters_of_GM_in_DetroitNEW YORK (CNNMoney) — General Motors will pull most of its Chevrolet brands from the European market – except for the Corvette — and will replace them with more cars from its Opel and Vauxhall brands.

“The company’s Chevrolet brand will no longer have a mainstream presence in Western and Eastern Europe, largely due to a challenging business model and the difficult economic situation in Europe,” GM announced on Thursday.

The U.S. automaker said that, beginning in 2016, it will compete in European markets through its Opel and Vauxhall auto brands, which are already being sold there.

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