(CNN) — In the not-too-distant future, Amazon deliveries could come by air directly to your doorstep.
The online mega-retailer unveiled plans on Sunday for a new delivery service called Prime Air, which uses unmanned aerial vehicles — or drones — that look like toy helicopters.
Those FAA rules could come as soon as 2015. The type of flights Bezos proposed are currently not allowed. Unlike some other drones currently used, these would be autonomous — they would fly without a pilot.
“I know this looks like science fiction. It’s not,” Bezos said in the CBS interview. “It drops the package. You come and get your package and we can do half-hour deliveries.”
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“It won’t work for everything,” Bezos said. “We’re not going to deliver kayaks, or table saws this way.”
Amazon has long used innovative delivery strategies to gain an advantage over other retailers. Its warehouses, called fulfillment centers, are famously efficient. The company was also quick to recognize the promise of free shipping on larger purchases, and its Prime service now offers free shipping for a flat annual fee.
All have to consider what Bezos described as a key concern: “This thing can’t land on somebody’s head while they’re walking around their neighborhood.”