(CNN) — When Apple unveiled not one buttwo new iPhones last month, it was the dawning of a new strategy for the company, which for six years had championed its single iconic smartphone even as competitors rolled out an array of shapes, sizes and features.
But a month later, there are questions about how effective this strategy has been, particularly in regards to the iPhone 5C, the cheaper, colorful plastic counterpart to Apple’s higher-end iPhone 5S.
Though some observers see a long game in which the “fun” version of the iPhone will still prove popular, others are skeptical, based on some early signs.
