(CNN) — When it comes to new iPhones, bling is the thing.
Early buyers of the iPhone 5S, which went on sale Friday morning, appear to be overwhelmingly choosing choosing the gold-colored model over the two other color options.
People trying to buy a gold phone in Apple’s online store Friday saw a message stating the phone will not ship until October. By contrast, Apple said the silver and “space gray” models will be shipped in 7 to 10 business days. That’s true for all three varieties of the phone, with 16GB, 32GB, and 64GB of storage.
Anecdotal reports from lines of shoppers outside Apple stores Friday also showed big demand for the gold-hued phones, which Apple is offering for the first time.
“It’s new and shiny,” explained Georgia Tech student Chance Shafor, 22, who was the first in line Friday morning outside an Apple store at Lenox Square mall in suburban Atlanta. Shafor said he was planning to get the gold version, as were most of the other buyers interviewed outside the store by CNN.