(CNN) — Apple will unveil the latest version of its iPhone on September 10, according to a new report.
The news comes from All Things D, the Wall Street Journal-affiliated tech blog that has a solid track record for reporting inside Apple information.
Apple is believed to be working on a smartwatch and a TV, but neither of those products are expected to be ready for rollout at next month’s event.
Likely to be called either the iPhone 6 or iPhone 5S, the phone’s release date would fit the schedule Apple has established since the first iPhone was released in 2007.
The company has released a new iPhone model every year, and the release dates have all been in the summer or fall. The iPhone 5 came out in September 2012, the iPhone 4S in October 2011, and the three versions before that in the summer months.
The release date is the most recent, and probably one of the most accurate, rumors that precede this Apple release.
The upcoming Apple event will come at a unique time for the tech giant, which has dominated the smartphone and tablet markets for almost as long as they have existed. Android-based phones like Samsung’s Galaxy S4 have put a dent in iPhone sales, while some critics have said the latest updates to the iPhone and iPad lack significant innovation.