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‘Pure Michigan’ Makes Big Impact In Grand Rapids

Posted at 8:43 AM, Apr 22, 2013

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GRAND RAPIDS, Mich — The Grand Rapids portion of the Pure Michigan marketing campaign is reporting large successes for 2012.

The marketing campaign attracted an incremental 381,100 visits to the Grand Rapids area, which translates to a $101.5-million impact on the economy.

The campaign included TV and radio spots in Chicago, South Bend, Toledo, Traverse City and Lansing, along with placement on the state’s official travel website. Experience Grand Rapids put in $250,000, to add up to a total of $500,000 for the marketing campaign.

“The impact of increasing awareness of our destination expands beyond the tourism industry,” said Doug Small, president of Experience G. R., in a media release. “An increase in positive awareness makes Grand Rapids more attractive for business investments, college enrollments and a city where residents want to live and work.”

The 2013 partnership will include Grand Rapids’ first-ever national Pure Michigan TV commercial. That will hit airwaves in June.