Facebook Adds ‘Reply’ Option

Posted at 11:30 AM, Mar 26, 2013
and last updated 2013-03-26 11:30:58-04

Computer-keyboard(CNN) — Facebookannounced on Monday it is rolling out a new feature so users can reply directly to comments left on their page. Finally.

Followings months of testing, the social network aims to make navigating through conversation threads easier with the new Replies feature. This means that, instead of having to leave a response to a friend’s comment way after new ones have been added, you will be able to address each individual comment. Responses will be posted under the original comment too.

The site is also prioritizing comments based on engagement — the most active and popular ones will surface to the top of your posts. This will be especially helpful for pages with thousands of followers.

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“You and your readers will have the ability to reply directly to comments left on your Page content and start conversation threads, which will make it easier for you to interact directly with individual readers and keep relevant conversations connected,” said Vadim Lavrusik, Facebook’s journalism program manager, in an official blog post.

“Also, the most active and engaging conversations among your readers will be surfaced at the top of your posts ensuring that people who visit your Page will see the best conversations.”

For now, threaded replies only apply to Facebook pages, not profiles. Users will be able to opt into the Replies through the Page admin panel. Facebook will be bringing the feature to all pages with more than 10,000 followers by July 10, 2013, but pages can turn the option off along the way.

“At launch, this feature will only be available on desktop and we plan to make it available in the Graph API and mobile in the future,” Lavrusik added.