Fighting breast cancer one dress at a time

Posted at 2:19 PM, Jan 18, 2015
and last updated 2015-01-18 14:18:34-05

Grand Rapids, Mich. - Searching for the perfect wedding gown can be stressful but at the annual Brides Against Breast Cancer Bridal Show, future brides-to-be  stormed the racks in search of the perfect dress at the JW Marriot.

Amy Overbay, Show Manager for Brides Against Breast Cancer, said the agency's goal is to raise $2 Million dollars, money which will go to multiple facets fighting cancer.

"78 percent of the proceeds that we raise go to which helps provide information, education, and services for those who are battling cancer and also taking care of loved ones who are going through the disease as well," said Overbay.

Justine Sinclair, an excited bride-to-be, is shopping for her dress because she believes in the Brides Against Breast Cancer's efforts.

"it’s 85 percent off and it goes to brides against breast cancer, so It’s really a great cause," said Sinclair.

The bridal show helped future brides choose everything from wedding gowns to venues, but planning a wedding is a task many find overwhelming.

"They’re a little stressful at first, but I've never been to a bridal shower where they had their dresses on the floor that you can try on," said Sinclair. "So I don’t wanna be like fighting with girls to get the dress.

There to lighten the mood was a live D.J. taking reservations for any wedding part, where a dance off and bouquet toss gave two lucky brides 500 dollars towards their wedding bands.

"We have gowns starting at $99," said Overbay. " Our highest price is $1,800 and we actually have gowns from New York that retail at $10,000."

If you have a wedding dress taking up space in your closet, you can always donate your gown to Brides Against Breast Cancer, just log onto .